AdSense Tip #1: Find your keywords
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).
AdSense Tip #2:
Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.
AdSense Tip #3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
AdSense Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.
AdSense Tip #5: Choose the right AdSense format
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:
336x280 large rectangle
300x250 medium rectangle
160x600 wide skyscraper
Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.
AdSense Tip #6: Color tips
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
Create a custom AdSense palette:
border color = background color of your web site
background color = background color of your web site
link color = blue, color of your links
url color = black, #999999
text color = black, #333333, color of your main content
You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.
AdSense Tip #7: Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.
Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.
If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.
AdSense Tip #8: Increase the number of ads, but not too much
If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.
Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.
AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won't lose your visitors.
AdSense Tip #9: Preview Google ads
You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.
There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.
Read more about alternate ads.
AdSense Tip #10: What not to do
Don't click on your own ads
Don't ask others to click on your Google ads
Don't manually change AdSense code
Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
Don't employ cloaking, hidden text or farm links
Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)
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Showing posts with label Adsense. Show all posts
Showing posts with label Adsense. Show all posts
Tuesday, December 23, 2008
Get the Highest Paying Google AdSense Keywords For Free
There is a great tool available that allows you to check out the highest cost-per-click (HCPC) keywords for Google AdSense, allowing you to write content with the highest-paying keywords in mind.
It is the Google Adwords Keyword Tool and it allows anybody to view the highest CPC keywords, for free, without having to log in or sign up. It was created to help people come up with new ideas for their AdWords campaigns, but you can use it to see which AdSense keywords will pay you the most so you can target your site's content for high CPC and generate higher advertising revenue.
This tutorial will show you how to find these keywords with the AdSense preview tool and how to use that information to increase your cost per click.
The AdSense preview tool is ABSOLUTELY FREE and is hosted by Google, check it out here. I will show two important things in this tutorial. First we will run a preliminary check against your website's current content to see the highest paying keywords related to your current content.
After that we will explore individual keywords to find the very best keyword combinations and phrases so you can write new content (and rewrite old content if you wish) to display AdSense ads that pay much more than your current ads.
Finding the Highest Paying Keywords for Your Current Website
First you need to figure out what keywords Google has targeted for your current website. Then you can use this information to tweak your current content to display higher-paying keyword ads.
1.Browse to Google's Keyword Tool
2.Select Website Content
3.Enter your website URL (you can also enter a specific web page)
4.Click Get keyword ideas
5.Select Show All from the dropdown box
6.Make sure Group keywords by common terms is checked
7.Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
8.Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9.Click Recalculate
10.Now the columns below will display the estimated cost per click (CPC) for each keyword!
11.Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
12.You can now browse down the page to get an idea for which keyword phrases pay the most amount of money.
13.Now you can go back to your current articles and rewrite bits of the content, organizing phrases and keywords so they match up with the highest paying AdSense keywords. This will make a big difference, helping AdSense to place similar ads that pay much more instead of low cost per click ads.
14.If you really want to get serious, the ideal solution would be to enter the URL of each article on your website and repeat this process, then rewrite your content to match the highest paying adsense keywords for each page.
------------------------------------------------------
Finding New Keywords That Pay More Than Your Current Keywords
Now that you have a good idea of what your website is currently capable of, it is time to explore new keywords. You'll be able to find keywords and keyword combinations that you aren't currently using to raise your CPC even higher.
1.Browse to Google's Keyword Tool
2.Select Descriptive words or phrases
3.Enter a keyword or keyword phrase into the textbox
4.Make sure the Use synonyms checkbox is checked
5.Type the CAPTCHA word into the bottom textbox and click Get keyword ideas
6.Select Show All from the dropdown box
7.Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
8.Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9.Click Recalculate to display the estimated CPC for each keyword
10.Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
11.You can now see several keyword phrases, ordered by highest CPC. You can go back and adjust your existing articles to contain some of these higher paying keyword phrases, and use these phrases for content you write in the future.
12.For all future content you write, do a little research with this tool to find the best keywords available before you write your articles. You can make subtle tweaks to your content keywords to drastically increase your CPC and overal AdSense revenue. You can also use this tool to find profitable topics, and base your articles on the higher paying keywords.
It is the Google Adwords Keyword Tool and it allows anybody to view the highest CPC keywords, for free, without having to log in or sign up. It was created to help people come up with new ideas for their AdWords campaigns, but you can use it to see which AdSense keywords will pay you the most so you can target your site's content for high CPC and generate higher advertising revenue.
This tutorial will show you how to find these keywords with the AdSense preview tool and how to use that information to increase your cost per click.
The AdSense preview tool is ABSOLUTELY FREE and is hosted by Google, check it out here. I will show two important things in this tutorial. First we will run a preliminary check against your website's current content to see the highest paying keywords related to your current content.
After that we will explore individual keywords to find the very best keyword combinations and phrases so you can write new content (and rewrite old content if you wish) to display AdSense ads that pay much more than your current ads.
Finding the Highest Paying Keywords for Your Current Website
First you need to figure out what keywords Google has targeted for your current website. Then you can use this information to tweak your current content to display higher-paying keyword ads.
1.Browse to Google's Keyword Tool
2.Select Website Content
3.Enter your website URL (you can also enter a specific web page)
4.Click Get keyword ideas
5.Select Show All from the dropdown box
6.Make sure Group keywords by common terms is checked
7.Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
8.Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9.Click Recalculate
10.Now the columns below will display the estimated cost per click (CPC) for each keyword!
11.Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
12.You can now browse down the page to get an idea for which keyword phrases pay the most amount of money.
13.Now you can go back to your current articles and rewrite bits of the content, organizing phrases and keywords so they match up with the highest paying AdSense keywords. This will make a big difference, helping AdSense to place similar ads that pay much more instead of low cost per click ads.
14.If you really want to get serious, the ideal solution would be to enter the URL of each article on your website and repeat this process, then rewrite your content to match the highest paying adsense keywords for each page.
------------------------------------------------------
Finding New Keywords That Pay More Than Your Current Keywords
Now that you have a good idea of what your website is currently capable of, it is time to explore new keywords. You'll be able to find keywords and keyword combinations that you aren't currently using to raise your CPC even higher.
1.Browse to Google's Keyword Tool
2.Select Descriptive words or phrases
3.Enter a keyword or keyword phrase into the textbox
4.Make sure the Use synonyms checkbox is checked
5.Type the CAPTCHA word into the bottom textbox and click Get keyword ideas
6.Select Show All from the dropdown box
7.Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
8.Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9.Click Recalculate to display the estimated CPC for each keyword
10.Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
11.You can now see several keyword phrases, ordered by highest CPC. You can go back and adjust your existing articles to contain some of these higher paying keyword phrases, and use these phrases for content you write in the future.
12.For all future content you write, do a little research with this tool to find the best keywords available before you write your articles. You can make subtle tweaks to your content keywords to drastically increase your CPC and overal AdSense revenue. You can also use this tool to find profitable topics, and base your articles on the higher paying keywords.
Make Money Online with Google Adsense
Read carefully the contents of this site.
I received an email from many guys, who was asking me how to get his Adsense working on his blog, but refuses to tell me the blog address and i respected him,though i am not sure why he was so relucant but i did give him the solutions as to how set up his Adsense properly before placing the code to his blog. The fact is adsense is simple to understand and use!
Adsense is one of the easiest PPC program you can actually signup for and make money out of it though many bloggers, who have given them up on their blog and even made comments that Adsense don't make as much money as sponsors do. They have their point there, but the question is are you getting that sort of traffic per day to even think about getting sponsors to monetize your blog?
Google Adsense Made for the young and Old
Google Adsense are for everyone, regardless whether you are a newbie or a pro blogger with vast experiences, Adsense can make you money. It is very simple to apply for an account and all you need to do is signup and start to generate revenue from Adsense.
Many says Adsense don't make money so i follow
There are tons of ways to make money online and using Adsense is just one of the many. They can be many reasons why bloggers say they are not making money with Adsense.
They expect to make $1/day when their blog is not even 1 month old
They expect to make $100/mth when they have less than 1000 visitors per month
They are not making as much as John chow so they give up on Adsense
They do invalid clicks and got ban so they say Adsense don't make money
They don't even have an Adsense account but they say they don't make money
The fact is these are what others say, have you tried it for yourself and be convinced that they don't work for you? If they serious don't work for you, then change to another PayPerClick Program, like i say there are many alternatives out there. Try every program and see which suits you.
I received an email from many guys, who was asking me how to get his Adsense working on his blog, but refuses to tell me the blog address and i respected him,though i am not sure why he was so relucant but i did give him the solutions as to how set up his Adsense properly before placing the code to his blog. The fact is adsense is simple to understand and use!
Adsense is one of the easiest PPC program you can actually signup for and make money out of it though many bloggers, who have given them up on their blog and even made comments that Adsense don't make as much money as sponsors do. They have their point there, but the question is are you getting that sort of traffic per day to even think about getting sponsors to monetize your blog?
Google Adsense Made for the young and Old
Google Adsense are for everyone, regardless whether you are a newbie or a pro blogger with vast experiences, Adsense can make you money. It is very simple to apply for an account and all you need to do is signup and start to generate revenue from Adsense.
Many says Adsense don't make money so i follow
There are tons of ways to make money online and using Adsense is just one of the many. They can be many reasons why bloggers say they are not making money with Adsense.
The fact is these are what others say, have you tried it for yourself and be convinced that they don't work for you? If they serious don't work for you, then change to another PayPerClick Program, like i say there are many alternatives out there. Try every program and see which suits you.
Sunday, December 21, 2008
Ad Placement for high click through rate
You may have amazing traffic, you may get 10000 unique visitors per day, Imaging if you didn't got a single click on it.
YES, Placing the ads in the page plays a vital roll in the adsense earning. The visitors of your site will not search for the ads to click and you also cannot say to click the ads. You must make your ads more visible to your visitors. I saw several blogs with Google ads but they will be at the very bottom of the blog or anywhere in the page that cannot be seen. or in the side bar which will never going get a single click on it.
So you have a question, Then where I place the ads? The placing ads must be within the content and as the content. you can place the ads in the starting of the blog post. this will grab the attention of the readers. When they try to read the blog post the will look for the starting of the article, when they do this they will see the ads so now you have a chance to get clicked.
The best method that will help you to get maximum clicks is to blend the ads with the content. The content is attached to the ads. Some blogger templates does not support this format, however you can do this in your own HTML web design.
Some people place all the here and there in their blog. I saw a blog with the ads all placed in the right side of the blog. This seams like the blogger posted the links of his favorites, in the next second you will get at least one click. Like this there are several bloggers who are using a different king of techniques to get maximum clicks from their visitors.
The biggest advantage is we can place 3 ad units and 3 adsense for content. So we have a variety of choice to place ads.
Many people don't uses the ad units. They are very powerful medium of ads, so use the link units were ever you can.
YES, Placing the ads in the page plays a vital roll in the adsense earning. The visitors of your site will not search for the ads to click and you also cannot say to click the ads. You must make your ads more visible to your visitors. I saw several blogs with Google ads but they will be at the very bottom of the blog or anywhere in the page that cannot be seen. or in the side bar which will never going get a single click on it.
So you have a question, Then where I place the ads? The placing ads must be within the content and as the content. you can place the ads in the starting of the blog post. this will grab the attention of the readers. When they try to read the blog post the will look for the starting of the article, when they do this they will see the ads so now you have a chance to get clicked.
The best method that will help you to get maximum clicks is to blend the ads with the content. The content is attached to the ads. Some blogger templates does not support this format, however you can do this in your own HTML web design.
Some people place all the here and there in their blog. I saw a blog with the ads all placed in the right side of the blog. This seams like the blogger posted the links of his favorites, in the next second you will get at least one click. Like this there are several bloggers who are using a different king of techniques to get maximum clicks from their visitors.
The biggest advantage is we can place 3 ad units and 3 adsense for content. So we have a variety of choice to place ads.
Many people don't uses the ad units. They are very powerful medium of ads, so use the link units were ever you can.
Adsense Black List Increase Your Adsense Revenue
I think you have heard/seen somewhere over the net while you are looking for tips to increase your Google adsense revenue something called MFA [Made For Adsense] websites made by some adwords advertisers who advertise their websites only for Adsense and try to make money normally called as arbitrage.
You can name those websites as bad websites because they are low paying advertisers ($0.01-$0.05) while you can get more from other advertisers.
I’m sure now you want to block those websites from your ads, well there is an option in your Adsense account which is called as the “Competitive Ad Filter”
This feature allow you to add all these bad sites or low paying advertisers and your website’s competitors in order to increase your eCPM and your overall total income .
The Competitive Ad Filter enables you to block specific ads, such as competitors’ ads, from appearing on your pages. Entering a more general URL will block a wider range of ads; entering a more specific URL will block a smaller range of ads. For example, by entering a top level domain such as “example.com”, you’ll also block all ads that link to any sub-directories of that domain, like “forums.example.com”. Review the examples below to learn how you can create filters that will block only the range of ads you want.
I know that everyone would be interested in receiving $0.50/click on an average, if you are one of them, then I’m sure that you have to work on your adsense ads placement (Targeting aswell) & block these adverts which pay very low.
Well you will not close this page and go with nothing, I’d help you to complete this step of increasing your revenue. Here I got with me some advertisers which should be blocked using the “Competitive Ad Filter” option, because many of these are just MFA sites.
blogspot.com
12-bestsites.com
dbmoz.biz
oemji.com
e-isn.com
searchignite.com
info.com
reviewsbykrystal.com
shopping.com
ez-tracks.com
8-TopWebSites.com
shopica.com
faster-results.com
ringringmobile.com
e-nternet.com
clobo.com
toseeka.com
Also I got with me a useful website for this option, you can generate your own block list.
Website link: http://www.blogger.com/www.adsblacklist.com
If you find this article useful feel free to bookmark it and share it with others/your friends.
Make sure to not copy the article and paste in your blog .
You can name those websites as bad websites because they are low paying advertisers ($0.01-$0.05) while you can get more from other advertisers.
I’m sure now you want to block those websites from your ads, well there is an option in your Adsense account which is called as the “Competitive Ad Filter”
This feature allow you to add all these bad sites or low paying advertisers and your website’s competitors in order to increase your eCPM and your overall total income .
The Competitive Ad Filter enables you to block specific ads, such as competitors’ ads, from appearing on your pages. Entering a more general URL will block a wider range of ads; entering a more specific URL will block a smaller range of ads. For example, by entering a top level domain such as “example.com”, you’ll also block all ads that link to any sub-directories of that domain, like “forums.example.com”. Review the examples below to learn how you can create filters that will block only the range of ads you want.
I know that everyone would be interested in receiving $0.50/click on an average, if you are one of them, then I’m sure that you have to work on your adsense ads placement (Targeting aswell) & block these adverts which pay very low.
Well you will not close this page and go with nothing, I’d help you to complete this step of increasing your revenue. Here I got with me some advertisers which should be blocked using the “Competitive Ad Filter” option, because many of these are just MFA sites.
blogspot.com
12-bestsites.com
dbmoz.biz
oemji.com
e-isn.com
searchignite.com
info.com
reviewsbykrystal.com
shopping.com
ez-tracks.com
8-TopWebSites.com
shopica.com
faster-results.com
ringringmobile.com
e-nternet.com
clobo.com
toseeka.com
Also I got with me a useful website for this option, you can generate your own block list.
Website link: http://www.blogger.com/www.adsblacklist.com
If you find this article useful feel free to bookmark it and share it with others/your friends.
Make sure to not copy the article and paste in your blog .
Google Adsense Policies (Must read rules)
Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.
Invalid Clicks and Impressions
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.
Encouraging clicks
In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:
May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
May not direct user attention to the ads via arrows or other graphical gimmicks
May not place misleading images alongside individual ads
May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites"
Site Content
While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.
Sites displaying Google ads may not include:
Violent content, racial intolerance, or advocacy against any individual, group, or organization
Pornography, adult, or mature content
Hacking/cracking content
Illicit drugs and drug paraphernalia
Excessive profanity
Gambling or casino-related content
Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails
Excessive, repetitive, or irrelevant keywords in the content or code of web pages
Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
Sales or promotion of beer or hard alcohol
Sales or promotion of tobacco or tobacco-related products
Sales or promotion of prescription drugs
Sales or promotion of products that are replicas or imitations of designer goods
Sales or distribution of term papers or student essays
Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others
Copyrighted Material
Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.
Webmaster Guidelines
AdSense publishers are required to adhere to the webmaster quality guidelines posted at http://www.google.com/webmasters/guidelines.html#quality.
Site and Ad Behavior
Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google.
Sites showing Google ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.
Any AdSense code must be pasted directly into webpages without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched.
A site or third party cannot display our ads, search box, search results, or referral buttons as a result of the actions of any software application such as a toolbar.
No AdSense code may be integrated into a software application.
Webpages containing AdSense code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
Referral offerings must be made without any obligation or requirement to end users. Publishers may not solicit email addresses from users in conjunction with AdSense referral units.
Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google's Landing Page Quality Guidelines. For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users.
Ad Placement
AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:
Up to three ad units may be displayed on each page.
A maximum of two Google AdSense for search boxes may be placed on a page.
Up to three link units may also be placed on each page.
Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above.
AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email.
Elements on a page must not obscure any portion of the ads.
No Google ad may be placed on any non-content-based pages.
No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.
Competitive Ads and Services
In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.
Product-Specific Policies
Some AdSense products have additional policies that apply specifically to their use. Please review them in full if you use the products listed below.
Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.
Invalid Clicks and Impressions
Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.
Encouraging clicks
In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:
Site Content
While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.
Sites displaying Google ads may not include:
Copyrighted Material
Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.
Webmaster Guidelines
AdSense publishers are required to adhere to the webmaster quality guidelines posted at http://www.google.com/webmasters/guidelines.html#quality.
Site and Ad Behavior
Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google.
Ad Placement
AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:
Competitive Ads and Services
In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.
Product-Specific Policies
Some AdSense products have additional policies that apply specifically to their use. Please review them in full if you use the products listed below.
Google AdSense Account Blocked What Should You Do ?
Once you have decided to take your marketing campaign to Google's AdSense pay per click program, you agree to a number of rules including:
- No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
- No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
- When designing your site, create one that is helpful to a user; don't design a page for search engines. Make sure you clearly define what your site is about.
- Your TITLE and ALT tags should be precise and descriptive.
- You need a site map to help users find what they are looking for if your menu doesn't.
- No hidden text.
- No redirection of your site
Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it's best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you've made and that it won't happen again.
Your competitors might have a plan that could get you banned. It's called "click bombing" and it's against Google's policy.
Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for "invalid clicks".
Finding out about this strength in Google's search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.
If this has happened to you, or if you've been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/support/bin/request.py. Make sure you type "Re-inclusion Request" in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you'll stop advertising with them or list how long you've been a customer.
It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.
If you don't get a positive response from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online.
- No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
- No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
- When designing your site, create one that is helpful to a user; don't design a page for search engines. Make sure you clearly define what your site is about.
- Your TITLE and ALT tags should be precise and descriptive.
- You need a site map to help users find what they are looking for if your menu doesn't.
- No hidden text.
- No redirection of your site
Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it's best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you've made and that it won't happen again.
Your competitors might have a plan that could get you banned. It's called "click bombing" and it's against Google's policy.
Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for "invalid clicks".
Finding out about this strength in Google's search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.
If this has happened to you, or if you've been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/support/bin/request.py. Make sure you type "Re-inclusion Request" in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you'll stop advertising with them or list how long you've been a customer.
It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.
If you don't get a positive response from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online.
4 Steps to Creating A Website Specifically to Earn AdSense Revenue
Building a website to earn Google AdSense advertising revenue has become a popular way to make extra money online nowadays. It is easier to earn AdSense income versus generating sales by selling products or services online. However it does involve work, time and money before you start earning the Adsense program. Below are the steps to creat a content rich website for earning AdSense revenue.
Step 1
Decide the content of your website. You can select a subject relating to your interests, hobbies or experience. You can also provide educational information and provide advice through your website if you are an expert on a certain subject.
Step 2
Use a website builder to create your website. One of the easy-to-use website builders who can help you build a website is Bluevoda website builder. Bluevoda site builder allows users to build a website without technical knowledge. You don’t need to build your site from the scratch. The trick is to use a free professional template provided by the site builder and then start adding your text and links to your website. You can add some graphics and pictures to make your site look nicer. After completing your website project, your next step is to register a domain name and sign up for a hosting account to publish your website on the Internet.
Step 3
Join Google AdSense program. It will usually take several days for Google AdSense team to review and approve your site. If Google accepts your application. You can start learning how to generate AdSense code to insert it to your website to generate Adsense revenue. If your site was rejected by Google, don’t get upset. Google will let you know the reasons for the rejection. You can fix the problems and apply again.
Step 4
You need to drive targeted Visitors/Traffic to your website to generate Adsense revenue. The higher your website’s traffic the greater your Adsense earning will be. Below are some of the ways that can help you to get in some traffic whithin a short period of time.
advertising. The two most popular PPC search engines are Google and Yahoo. Google and Yahoo can deliver instant traffic to your website but it is costly to advertise on Google and Yahoo. There are other alternatives like Bidvertise.com and Clicksor.com which are cheaper to advertise with.
with a link to your website on the resource box and submit them to article directories. You can find a list of article directories by going to Google and entering the search term 'article directory'.
with a link to your site on the signature of each message posted.
7 Steps Of Mega Adsense Earners
The Google AdSense program is like finding money in the street.
Kids in High School are making thousands of dollars a month with Adsense... Housewives, Retiree's, Mom and Pop's who've never made a dime on the Internet have created full time incomes by simply placing AdSense Ads on their web site or blog.
Then you have the "Super AdSense" earners. We have all heard of them... the Elite few who are on track to make half a million dollars a year or more promoting AdSense sites.
Do not be mistaken though... these people are not building like your Mom and Pop's do. They have systems in place that create sites for them... people who build sites for them... they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.
While most people cannot emulate everything these Super AdSense earners do... many of them you can.
Here are 7 Required Steps you can implement today to copy their success.
1) Starting today... treat your AdSense business like it is a REAL business and track what you do.
Begin tracking what you are doing that works... as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems... most people do not know the reason(s) to their success or failure.
2) Utilize the latest tools and software available.
The Super AdSense earners are not any smarter than your average person. I know many people think they are... but for the most part, they are regular non techie people.
They are smarter in one respect though... they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.
3) Quit chasing the Mega Dollar keywords.
You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then... but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.
4) Choose broad niches and break it down.
Choose a broad subject as your main theme (lets use computers for an example). From there... break it down into as many sub niches as possible.
Using Computers as the example... you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme... choose another main theme and repeat the process.
5) KISS
Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends... the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple... dump the scrolling banners, dancing chickens and colored scroll bars... they are distractions.
6) What is the purpose of your web site?
Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale... links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products... let it do that.
Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that "Tell"... not "Sell."
7) Be consistent.
This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.
Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured... you will reap the harvest. The more seeds you plant... the larger the harvest.
To sum it up... utilize the tools available to automate as much of the process of building sites - doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building... treat it like the business it is and you will reap the rewards of your harvest.
Google Adsense - RULES!
Here are a few things you should know before signing up with AdSense.
1 - Do not click on your own links. Even to test them out. Even if you're genuinely interested in the product. Don't do it.
2 - Don't encourage anyone to click on your links. The clicks will probably get disqualified and if it happens enough, you will probably get banned. Google has very advanced click-fraud detection so no matter how curious you are, DON'T DO IT.
3 - Email Google AdSense immediately if you notice a sudden surge in activity. If one day you have over a 30% jump in activity, let Google know. It might be a competitor trying to shut your AdSense account down by repeatedly clicking on your links, or it might be genuine activity. Letting Google know, helps you out.
4 - Make sure the number of ads you have on a page are in compliance with the terms. You may only have three ads on a page.
5 - If you're not sure you can do it, don't do it. Or at least, ask Google first.
Review Google Adsense Terms and Conditions
1 - Do not click on your own links. Even to test them out. Even if you're genuinely interested in the product. Don't do it.
2 - Don't encourage anyone to click on your links. The clicks will probably get disqualified and if it happens enough, you will probably get banned. Google has very advanced click-fraud detection so no matter how curious you are, DON'T DO IT.
3 - Email Google AdSense immediately if you notice a sudden surge in activity. If one day you have over a 30% jump in activity, let Google know. It might be a competitor trying to shut your AdSense account down by repeatedly clicking on your links, or it might be genuine activity. Letting Google know, helps you out.
4 - Make sure the number of ads you have on a page are in compliance with the terms. You may only have three ads on a page.
5 - If you're not sure you can do it, don't do it. Or at least, ask Google first.
Review Google Adsense Terms and Conditions
Friday, December 19, 2008
Adsense Smart Pricing is Bad but How to Avoid It?
The first thing you should know before blogging for money is the Adsense smart-pricing. It's a technique to improve value to advertisers by reducing the price they pay per adclick, ultimately reducing the pay publishers get per adclick. If you are in the categories whose blogs are smart-priced, then you'll be earning much less than what you were supposed to if you're not smart-priced. This article explains what smart-pricing is, what factors affect blogs to be smart-priced, and how to avoid being smart-priced. This guide is a summary based on Google facts and best tips on smart-pricing from top blogs.
What is Smart Pricing from Google standpoint?
Smart pricing was intoduced in April 2004 to improve advertisers Return On Investment (ROI) by adjusting the price of certain clicks. Here are some facts and implications on smart pricing based on the Goggle AdWords announcement:
Prices per click for advertisers are adjusted based on Google network's data of click conversion to advertisers' business actions (e.g. sales, registration, etc).
Cost-per-click (CPC) is reduced if that action improves value to advertisers.
Ad price estimation is affected by many factors such as keywords and types of blogs. For example, an adclick on videocam placed on a general photography tips blog may cost less than a click on the same ad placed next to specs and reviews on videocam.
The estimation of click values is done continuously and on an ongoing basis that ultimately saves advertisers time and money.
Advertisers get greater value and performance as the ad costs are appropriately set based on the quality and relevancy of information provided by sites/blogs to their customers.
Google explained further in its official Adsense blog about the facts on smart pricing as there are some misconceptions to how it's being implemented:
Ad prices are determined based on many factors: advertisers bid, quality of ad, other competing ads, ad campaign time period, and advertisers' conversion rate.
Click-through-rate (CTR) doesn't affect advertisers' ROI. Smart pricing is introduced to benefit advertisers, and the only thing that matters is the percentage of click conversion to ROI. Publishers' CTR has nothing to do with advertisers' ROI. What matters is clicks that bring in highly relevant customers that result in business actions.
Advertisers gain more from sites that bring in quality clicks (due to readers interest in their quality and relevant content). Generic clicks do not convert much to value for the advertisers. To gain most from Adsense, publishers should improve content quality, bring in targeted traffic, and improves the relevancy of content to ads.
The system of determining ad prices is updated regularly to improve the value to advertisers.
How Smart Pricing Affects Bloggers/Publishers?
Many bloggers have had some experiences on Adsense smart-pricing that affect the type of niche they choose and how they blog. Some of these experiences weren't highlighted by Google's guides. In essence, bloggers need to be aware of smart pricing and careful when first finding a niche to blog about if they want to gain the most from Adsense. I have compiled the most important 'facts' about Adsense smart-pricing based on these experiences around the blogosphere:
Reduced earning - Smart price means that the earning per click is reduced if your blog is being smart-priced. For example, you might earn $0.05 per click on an ad that could actually bring you $0.50 if you're not smart-priced. It also means that the advertisers pay less per click on ads these ads than the actual bidding price.
Affects entire account - Smart-pricing affects the entire Adsense account. If you have multiple blogs and only one of them is actually being smart-priced because it brings in low conversion rate to advertisers, then all the other blogs under the same Adsense account will be affected also eventhough these other ones converts well.
Won't know if you're being smart priced - You won't know which sites are being smart-priced and which are not, and you don't have any data to make any correct guess. What you can do to know whether your blog is being smart priced is by observing its performance or make educated guesses based on your earning per click or CTR.
Smart-pricing can be reversed - If your account is affected, remove Adsense ads from sites that you think are actually being smart-priced to avoid being smart-priced on sites that convert well.
Updated on weekly basis - Smart pricing is evaluated on a weekly basis. Changes are likely to occur the week after you've made any changes that affect smart-pricing.
Setup additional account - Some bloggers have set up additional Adsense account to serve different sites so that well-converting sites are not affected by smart pricing. But this requires approval from Google and actually difficult to get. Publishers need to provide additional company details or have different names for different accounts.
Does CTR Affect Smart Pricing?
Some bloggers say that blogs with low CTR will be smart-priced. This is contradictory to Google's statement. But many have experienced that the earnings per click is less when they have lower CTR, which then forced them to delete Adsense from these accounts so that it won't affects other blogs that do well on CTR. Courtney gave a tip that blogs with CTR less than 3% should not put Adsense to avoid getting smart-priced on the entire accounts.
Although Google says that CTR doesn't affect smart pricing, it can affect smart pricing indirectly. Blogs that have low CTR most likely are serving ads poorly targeted to the content. Some readers that do click on these ads tend to not be interested by the services/products offered on the advertiser sites as they're not targeted to the readers interest. So, in a way, low CTR blogs do seem to be smart-priced because of their poorly targeted ads. Accidental clicks on poorly targeted ads also convert to low CTR.
Traffic from social networks are well known to convert to low CTR compared to traffic from search engines. Visitors from social networks come across blogs/posts because of their reputation or popularity, not entirely because they are searching for them. They are not likely to click on ads. On the other hand, visitors from search engines come across blogs/posts because they are searching for those targeted contents and are likely to click on targeted ads to know more about those products/services that interest them.
Blogs about blogging (e.g. making money using blogs, blog tips) typically also convert to low CTR as bloggers are more familiar with the concept of contextual advertising and aren't likely to click on ads (hint: think about your tendency of clicking ads on blogs about blogging). This is not to say that these blogs will automatically be smart-priced, but many bloggers blogging on these topics do experience a huge drop on CTR and earnings per click compared to blogs on other niche topics. The key is about bringing quality customers that convert to advertisers business. If your blogs do provide high quality content and do bring in quality customers that improve advertisers' ROI, then there's no good reason for your blog to be smart-priced.
Tips To Avoid Being Smart-Priced
These are tips that have been compiled from many top blogs on the topics of smart pricing:
Create highly targeted content to search engine traffic.
Improves blog with highly targeted content and high quality articles that draw more interest to visitors on products/services being discussed or reviewed.
Improves Adsense design and placement to improves CTR.
Avoid blogging about blogs to avoid audience that don't tend to click ads (i.e. don't target us!).
Avoid building contents with the intention of targeting only social networks.
Delete Adsense on blogs that are being smart-priced, have low CTR (less than 3%), or generate low earnings per click (around $0.10 or less).
If possible (but extremely difficult), ask permission to create multiple Adsense accounts - one for blogs that convert well, and another for blogs that you suspect are being smart-priced.
--------
This post is a summary based on Google announcement and tips on smart pricing from top blogs. The post length is 1342 words.
What is Smart Pricing from Google standpoint?
Smart pricing was intoduced in April 2004 to improve advertisers Return On Investment (ROI) by adjusting the price of certain clicks. Here are some facts and implications on smart pricing based on the Goggle AdWords announcement:
Google explained further in its official Adsense blog about the facts on smart pricing as there are some misconceptions to how it's being implemented:
How Smart Pricing Affects Bloggers/Publishers?
Many bloggers have had some experiences on Adsense smart-pricing that affect the type of niche they choose and how they blog. Some of these experiences weren't highlighted by Google's guides. In essence, bloggers need to be aware of smart pricing and careful when first finding a niche to blog about if they want to gain the most from Adsense. I have compiled the most important 'facts' about Adsense smart-pricing based on these experiences around the blogosphere:
Does CTR Affect Smart Pricing?
Some bloggers say that blogs with low CTR will be smart-priced. This is contradictory to Google's statement. But many have experienced that the earnings per click is less when they have lower CTR, which then forced them to delete Adsense from these accounts so that it won't affects other blogs that do well on CTR. Courtney gave a tip that blogs with CTR less than 3% should not put Adsense to avoid getting smart-priced on the entire accounts.
Although Google says that CTR doesn't affect smart pricing, it can affect smart pricing indirectly. Blogs that have low CTR most likely are serving ads poorly targeted to the content. Some readers that do click on these ads tend to not be interested by the services/products offered on the advertiser sites as they're not targeted to the readers interest. So, in a way, low CTR blogs do seem to be smart-priced because of their poorly targeted ads. Accidental clicks on poorly targeted ads also convert to low CTR.
Traffic from social networks are well known to convert to low CTR compared to traffic from search engines. Visitors from social networks come across blogs/posts because of their reputation or popularity, not entirely because they are searching for them. They are not likely to click on ads. On the other hand, visitors from search engines come across blogs/posts because they are searching for those targeted contents and are likely to click on targeted ads to know more about those products/services that interest them.
Blogs about blogging (e.g. making money using blogs, blog tips) typically also convert to low CTR as bloggers are more familiar with the concept of contextual advertising and aren't likely to click on ads (hint: think about your tendency of clicking ads on blogs about blogging). This is not to say that these blogs will automatically be smart-priced, but many bloggers blogging on these topics do experience a huge drop on CTR and earnings per click compared to blogs on other niche topics. The key is about bringing quality customers that convert to advertisers business. If your blogs do provide high quality content and do bring in quality customers that improve advertisers' ROI, then there's no good reason for your blog to be smart-priced.
Tips To Avoid Being Smart-Priced
These are tips that have been compiled from many top blogs on the topics of smart pricing:
This post is a summary based on Google announcement and tips on smart pricing from top blogs. The post length is 1342 words.
Tuesday, December 16, 2008
Rickey’s $100-a-day Adsense Challenge
For a couple of days now, I’ve been chatting with Rickey and helping him optimize his Adsense ads on his main blog. With over 100,000 page views on a hot day, he reckons he could have lost thousands of problogging dollars last year for an under-optimized ad layout.
My approach is simple. Set a target based on your existing stats and plug in your ideal figures to see how much you ought to be earning from your blog.
Total Monthly Revenue = total daily page views x CTR x CPC x 30 days
* CTR - click through rate
* CPC - cost per click
So, in his case, our target is a CTR of 1% and a CPC of $0.10 (all figures here are hypothetical and does not reflect any of Rickey’s actual Adsense stats). That gives us 100,000 x 1% x $0.10 or $100/day which gives us $3,000 a month. (Note to Rickey: Sorry my original computation was wrong when I said it was $900/day. My math failed me there.)
How to increase CTR?
1) Ad-blending
2) Increase ad relevance by using section targeting
3) Changing ad layouts or positioning
4) Using ad channels for tracking
These are very basic methods but if you use them very well and by tracking your ad performance, you could hit that good mix which will yield you the highest possible CTR. After just a day of tweaking (if you have 100k page views, a 24-hour experiment is enough), we increased his eCPM by 50% and his CTR by close to 90%.
How to increase CPC?
1) Reducing total number of ads
2) Positioning the first ad to get the highest CTR
3) Targeting higher paying but relevant keywords
This is a bit tricky and more risky to experiment with but once you hit the sweet spot, the returns could be two or three-folds.
So, when Rickey mentioned that we probloggers don’t share the secret sauce like them SEO guys (put name here), I’d like to prove him wrong by inviting bloggers to send in their blog for an AdSense Makeover. Of course, I will not guarantee that I could increase your earnings but I will try my best. Again, I think it’s easier to do this if you have a sizable traffic already (say 1,000 pageviews or higher). And yes, we will also discuss here how we did it and what changes we’ve made and how much we gained from the make-over. Anybody up for it?
My approach is simple. Set a target based on your existing stats and plug in your ideal figures to see how much you ought to be earning from your blog.
Total Monthly Revenue = total daily page views x CTR x CPC x 30 days
* CTR - click through rate
* CPC - cost per click
So, in his case, our target is a CTR of 1% and a CPC of $0.10 (all figures here are hypothetical and does not reflect any of Rickey’s actual Adsense stats). That gives us 100,000 x 1% x $0.10 or $100/day which gives us $3,000 a month. (Note to Rickey: Sorry my original computation was wrong when I said it was $900/day. My math failed me there.)
How to increase CTR?
1) Ad-blending
2) Increase ad relevance by using section targeting
3) Changing ad layouts or positioning
4) Using ad channels for tracking
These are very basic methods but if you use them very well and by tracking your ad performance, you could hit that good mix which will yield you the highest possible CTR. After just a day of tweaking (if you have 100k page views, a 24-hour experiment is enough), we increased his eCPM by 50% and his CTR by close to 90%.
How to increase CPC?
1) Reducing total number of ads
2) Positioning the first ad to get the highest CTR
3) Targeting higher paying but relevant keywords
This is a bit tricky and more risky to experiment with but once you hit the sweet spot, the returns could be two or three-folds.
So, when Rickey mentioned that we probloggers don’t share the secret sauce like them SEO guys (put name here), I’d like to prove him wrong by inviting bloggers to send in their blog for an AdSense Makeover. Of course, I will not guarantee that I could increase your earnings but I will try my best. Again, I think it’s easier to do this if you have a sizable traffic already (say 1,000 pageviews or higher). And yes, we will also discuss here how we did it and what changes we’ve made and how much we gained from the make-over. Anybody up for it?
Friday, December 12, 2008
Google Adsense - Introduction
Google Adsense - Introduction
Whilst many of you will know all about Google Adsense there may be a number who don't. This brief introduction to the programme is dedicated to those who do not have a clear understanding of the programme and wish familiarise themselves with it.
As the title suggests, Adsense is an advertisement application run by Google (there are a number of other less popular advertisement applications out there run by other companies such as Yahoo but we will deal with them another time).
Website owners or bloggers who wish to enrol in the Adsense programme can display text, image and video advertisements on their sites. The adverts are administered by Google and generate income, usually on a per click basis (this is commonly known as Pay Per Click or PPC).
Adsense is a great starting point for bloggers using the free blogging platform blogger (as I am) due to the simplicity involved in uploading Adsense to the blog. This is mainly due to the fact that Google also owns Blogger.
Although this is only a brief overview of Adsense as a whole, the purpose is to simply offer readers a brief introduction to the programme. You can read all the Adsense related articles on this site by click the link below:
Bloggers Tribe Adsense articles
Whilst many of you will know all about Google Adsense there may be a number who don't. This brief introduction to the programme is dedicated to those who do not have a clear understanding of the programme and wish familiarise themselves with it.
As the title suggests, Adsense is an advertisement application run by Google (there are a number of other less popular advertisement applications out there run by other companies such as Yahoo but we will deal with them another time).
Website owners or bloggers who wish to enrol in the Adsense programme can display text, image and video advertisements on their sites. The adverts are administered by Google and generate income, usually on a per click basis (this is commonly known as Pay Per Click or PPC).
Adsense is a great starting point for bloggers using the free blogging platform blogger (as I am) due to the simplicity involved in uploading Adsense to the blog. This is mainly due to the fact that Google also owns Blogger.
Although this is only a brief overview of Adsense as a whole, the purpose is to simply offer readers a brief introduction to the programme. You can read all the Adsense related articles on this site by click the link below:
Bloggers Tribe Adsense articles
Wednesday, November 26, 2008
Adsense - The Easy Way to Start Making Money Online
Adsense has got to be the easiest way to start making money from a blogger blog!
The best thing with Blogger is that adsense is set up for you once you have registered for an account and picked your Blog name.
Although many expert bloggers choose wordpress as their Blog tool of choice, I have decided to go with Blogger as it is free and very simple to start with.
A very simple and basic equation that I found on Problogger is that:
Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads
Here are a few things to remember when you are adding adsense to your Blog:
When looking to implement Adsense into your site remember to keep it simple.
Simple Blogs make more money from Adsense - Fact!
Look at other adsense advertisers, click on a adsense links to get idea's from other sites and users.
Position of Ads - The great thing about the Adsense programme is that you the freedom to choose the best position for your ads. Positioning is a key element to an ads success, make sure that visitors to your blog can see the advert; underneath your heading or on the top right of the page is usually a very visual and successful place to locate them.
Design of Ads - Google also alows you to choose the color scheme for your adverts. It is usually wise to make the ads blend in nicely with your blog so that they don't look too ugly.
Make sure that the adverts are relevant to the information on your Blog. Remember though, once a visitor has clicked an ad, they are lost to another site!
Once you have positioned your ads, start to work on improving the traffic to your site. Remember content is as important as SEO (search engine optimisation) these days. I will go into trying to generate traffic in a separate post once I have started to try and drive traffic to this site.
Ads vary in the amount they pay, search the web to find the best paying adverts. Forum's may be a good place to start. I will go into this once I have tried to ascertain the information myself.
Try new things - If a position of an ad isn't generating any clicks then try various other one's. Don't be afraid to mess around with your adverts until you find a formula that works.
Block ads that have no relevance. It is possible to block adverts that are not relevant to the content on your site, I have not had to do this yet but I am told it is quite simple.
If you have any other tips or advice that you feel is crucial to running a successful adsense campaign add them below.
One ebook that I have been told to buy over and over again is Rob Benwell's blogging to the bank 3.0. If you have any feedback on this book let me know.
The best thing with Blogger is that adsense is set up for you once you have registered for an account and picked your Blog name.
Although many expert bloggers choose wordpress as their Blog tool of choice, I have decided to go with Blogger as it is free and very simple to start with.
A very simple and basic equation that I found on Problogger is that:
Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads
Here are a few things to remember when you are adding adsense to your Blog:
When looking to implement Adsense into your site remember to keep it simple.
Simple Blogs make more money from Adsense - Fact!
Look at other adsense advertisers, click on a adsense links to get idea's from other sites and users.
Position of Ads - The great thing about the Adsense programme is that you the freedom to choose the best position for your ads. Positioning is a key element to an ads success, make sure that visitors to your blog can see the advert; underneath your heading or on the top right of the page is usually a very visual and successful place to locate them.
Design of Ads - Google also alows you to choose the color scheme for your adverts. It is usually wise to make the ads blend in nicely with your blog so that they don't look too ugly.
Make sure that the adverts are relevant to the information on your Blog. Remember though, once a visitor has clicked an ad, they are lost to another site!
Once you have positioned your ads, start to work on improving the traffic to your site. Remember content is as important as SEO (search engine optimisation) these days. I will go into trying to generate traffic in a separate post once I have started to try and drive traffic to this site.
Ads vary in the amount they pay, search the web to find the best paying adverts. Forum's may be a good place to start. I will go into this once I have tried to ascertain the information myself.
Try new things - If a position of an ad isn't generating any clicks then try various other one's. Don't be afraid to mess around with your adverts until you find a formula that works.
Block ads that have no relevance. It is possible to block adverts that are not relevant to the content on your site, I have not had to do this yet but I am told it is quite simple.
If you have any other tips or advice that you feel is crucial to running a successful adsense campaign add them below.
One ebook that I have been told to buy over and over again is Rob Benwell's blogging to the bank 3.0. If you have any feedback on this book let me know.
Friday, November 21, 2008
Adsense Ready Sites
I've just started to read a few articles on Adsense Ready Sites and the question is:
To Buy or Not To Buy!
There have got to be advantages and disadvantages with regards to buying a pack of these ready made sites.
Could these ready made sites provide us with an easy formula to make money online? Or are they just another form of corner-cutting that will ultimately lead to making someone else a lot of money instead?
Disadvantages
I have already discussed that google is looking for unique quality content to send it's visitors to. If you are buying websites that give no guarantee of being unique and are duplicated all over the web, then how are you going to get traffic to your site?
Search engines will pick up on duplicate content and will not feature the site very highly or will not feature the site at all. To earn money through adsense you need clicks, to get clicks you need traffic and so on. As far as I am concerned Search engines are currently a vital part of the traffic generating model, so you need to keep them happy with quality content.
The other issue I foresee is; can you guarantee that the site and content are legal. Many articles on the web have copyright's which of course means that you cannot use it. How are we to know if the entire site that we have just purchased is not a copy of an existing site. If our sites are copies of existing sites then, once we upload the site and content we will be breaking the law.
Advantages
As far as I can see it is possible to buy packs of websites that guarantee unique content. If this is the case then it would be a dream to be able to pay for 10,50,100 or 150 sites that were ready made. I suspect ,like anything in life, that you would have to pay through the nose for premium content sites. I am a great believer in getting what you pay for; if you pay very little for something then the likelihood is that the quality will not be there.
Conclusion
As far as I can see Adsense Ready Sites would be a good idea if you can guarantee unique quality content. The question I keep asking myself is, why if someone has produced 150 sites with unique quality content, that will bring in a significant residual income from adsense, why would they sell them?
I personally believe that it is a far better method to create blogs one at a time. Pick a subject that you are interested in, get the site looking how you want to, do all the steps to generate traffic, incorporate google adsense into the blog or site and then update the blog once a week or month.
Of course this means work, as I haven't found a work free route yet, then my opinion is that putting work in initially is the only way forward.
To Buy or Not To Buy!
There have got to be advantages and disadvantages with regards to buying a pack of these ready made sites.
Could these ready made sites provide us with an easy formula to make money online? Or are they just another form of corner-cutting that will ultimately lead to making someone else a lot of money instead?
Disadvantages
I have already discussed that google is looking for unique quality content to send it's visitors to. If you are buying websites that give no guarantee of being unique and are duplicated all over the web, then how are you going to get traffic to your site?
Search engines will pick up on duplicate content and will not feature the site very highly or will not feature the site at all. To earn money through adsense you need clicks, to get clicks you need traffic and so on. As far as I am concerned Search engines are currently a vital part of the traffic generating model, so you need to keep them happy with quality content.
The other issue I foresee is; can you guarantee that the site and content are legal. Many articles on the web have copyright's which of course means that you cannot use it. How are we to know if the entire site that we have just purchased is not a copy of an existing site. If our sites are copies of existing sites then, once we upload the site and content we will be breaking the law.
Advantages
As far as I can see it is possible to buy packs of websites that guarantee unique content. If this is the case then it would be a dream to be able to pay for 10,50,100 or 150 sites that were ready made. I suspect ,like anything in life, that you would have to pay through the nose for premium content sites. I am a great believer in getting what you pay for; if you pay very little for something then the likelihood is that the quality will not be there.
Conclusion
As far as I can see Adsense Ready Sites would be a good idea if you can guarantee unique quality content. The question I keep asking myself is, why if someone has produced 150 sites with unique quality content, that will bring in a significant residual income from adsense, why would they sell them?
I personally believe that it is a far better method to create blogs one at a time. Pick a subject that you are interested in, get the site looking how you want to, do all the steps to generate traffic, incorporate google adsense into the blog or site and then update the blog once a week or month.
Of course this means work, as I haven't found a work free route yet, then my opinion is that putting work in initially is the only way forward.
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